The American Association of Advertising Agencies (4A’s) recently updated their benchmark list for mobile marketing effectiveness.
Finding the right mobile marketing strategy for your business can be challenging, especially since you are competing with thousands of other brands across several industries for the attention of people who are on the move.
To improve your odds of being noticed, you need to focus on mobile marketing strategies that are highly engaging and generate results. Moreover, you must be mindful about how you spend your mobile budget.
To this end, we have compiled a list of some remarkable mobile marketing tactics that will increase your brand’s visibility and conversion rates.
Utilize Augmented Reality (AR) and Virtual Reality (VR)
Augmented reality and virtual reality are now accessible to consumers through their phones and apps. Moreover, due to the convenience of being able to access these technologies from anywhere at any time, consumers are likely to become more engaged with your brand and products. Furthermore, the ability for your consumers to engage with your brand in an environment that feels natural and realistic brings added value to the experience and increases the chances of forming a longer-term relationship.
From an AR/VR perspective, mobile marketing is ideally suited to brand building, advertising, and educational marketing due to the fact that users can easily scan a building, street, or other area in real life and be transported to your virtual world.
Create a Compelling Story
Stories are a powerful tool in human nature. As consumers, we want straightforward, concise, and engaging stories that make a narrative out of an event, person, or thing. Moreover, good stories make us feel something – whether it is sympathetic joy or anger – and make us more open to the narratives of others.
In the same way that advertising changed from an editorial strategy to a marketing strategy, storytelling is now the preferred method for sharing content on social media channels.
Coupled with the fact that consumers have more attention spans than ever before, compelling stories allow for longer and more in-depth brand storytelling on social media, which in turn, increases the odds that your story will be remembered and valuable information will be passed along to others.
Use Scarcity
When it comes to our attention spans, we are always more engaged with content that is scarce in nature. For example, when was the last time you checked your email for something that isn’t spam?
The answer is never. Spam filters are a great example of how technology has made scarcity a thing of the past. However, this doesn’t mean that we no longer need to consider scarce resources when creating content.
To increase the odds of your content being noticed, consider creating content that is scarce in nature, whether it is through creating a limited time voucher, exclusive content, or limiting the number of times an article can be viewed.
Use Numerals
In English, numerals are used to represent a “counting” variant of a language. For example, “1 of 3 people like this.” When it comes to writing, numerals are used to represent a “limited number of copies” or a “limited number of pieces of a particular item.”
Numerals are perfect for limited-time offers, discounts, or giveaways. To make your content stand out, use numerals to represent a “limited number of copies” or “limited number of pieces of a particular item.” For example, if you are giving away free T-shirts, but you only have 10 available, you could write, “We have 10 limited-edition T-shirts to give away.” Moreover, if you are offering a discount, you could write, “Get 10% off your order of [insert current products here] for the next 10 customers.”
Make It Funny
Humor is one of the best tools we have for creating engaging content. After all, who doesn’t love a good laugh?
The problem is that not all humor is created equal. To make your content stand out, look for the humor in everyday life, whether it is a one-off joke or a funny incident that you can weave into a narrative. Moreover, when utilizing humor, it is important to do so responsibly and with a clear marketing and branding message in mind.
If you want to use humor to market a brand or product, consider creating content that is either informative or entertaining, but make sure that the information you are imparting is relevant to your audience and the brand. For example, suppose that you are marketing a pet insurance product and you want to use humor to describe the features of your product. If your content is funny but irrelevant, you might find that your audience doesn’t identify with your brand’s message and could potentially find the content offensive.
Consumers Have Higher Expectations
With each new generation, expectations increase and so does the need for marketing and advertising to keep up. To this end, marketers must ensure that their strategies and tactics are evolving with the changing environment.
One way in which marketers can keep pace with changing consumer expectations is by regularly assessing the effectiveness of their mobile marketing efforts through metrics and analysis. To this end, marketers must ensure that their strategy and campaign is performing at maximum capacity and utilize the data they have to determine what is causing a decline in performance.
Native Advertising
If you want to increase your brand’s visibility and make your content stand out, you can try native advertising. Native advertising is a type of advertising that integrates product and marketing messages into a contextual activity, such as social media posts or search results.
The main goal of native advertising is to engage users while they are actively seeking information about a product or service. Moreover, native advertising can also be an effective tool for driving traffic to a site or social media channel.
Native advertising is usually associated with a brand and acts as an extension of that brand. For example, an airline might partner with a digital marketing company to create content that seamlessly integrates their product messages with compelling narratives. Moreover, this content, which might appear to be an advertisement, could be shared on social media and increase the likelihood of the user making a purchase when compared to an advertisement placed in a magazine.
As the name implies, native advertising is usually “native” to the platform on which it appears. Moreover, to further increase the odds of a user being receptive to your content, consider creating content that is relevant to their interests.
With the above in mind, we have put together a comprehensive list of mobile marketing tactics you should try in 2019.
1. Use Augmented Reality (AR) and Virtual Reality (VR)
The ability to interact with digital content in an imaginative way that feels natural and realistic through the use of augmented reality (AR) and virtual reality (VR) opens up exciting new marketing possibilities.
These technologies are now accessible to consumers through their phones and apps. Additionally, due to the convenience of being able to access these technologies from anywhere at any time, consumers are likely to become more engaged with your brand and products.
From an AR/VR perspective, mobile marketing is ideally suited to brand building, advertising, and educational marketing due to the fact that users can easily scan a building, street, or other area in real life and be transported to your virtual world.
The potential to engage with consumers in this way is vast, and the ability to discover products and places that were previously unavailable creates new opportunities for marketers.
The question is: Are you ready to harness the power of AR/VR for your brand?
2. Create a Compelling Story
Stories are a powerful tool in human nature. As consumers, we want straightforward, concise, and engaging stories that make a narrative out of an event, person, or thing. Moreover, good stories make us feel something – whether it is sympathetic joy or anger – and make us more open to the narratives of others.
In the same way that advertising changed from an editorial strategy to a marketing strategy, storytelling is now the preferred method for sharing content on social media channels.
Coupled with the fact that consumers have more attention spans than ever before, compelling stories allow for longer and more in-depth brand storytelling on social media, which in turn, increases the odds that your story will be remembered and valuable information will be passed along to others.
When utilizing stories in marketing, make sure to craft a narrative around a product, service, or event, rather than an advertisement or informational piece. This will increase the odds of your content being remembered and valuable information being passed along to others.